• Using Facebook to Rise & Shine
    Using Facebook to Rise & Shine
    Last year, we showed you  how Thermomix handled a PR issue that turned lemons into lemonade.    This week, Optus deserves similar recognition. On Wednesday this week, due to a ‘technical glitch’,  Optus customers in Queensland that used their smartphones...
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  • Exactly what is #IWWIWWIWI
    Exactly what is #IWWIWWIWI
    IWWIWWIWI or I Want What I Want When I Want It is the new dynamic. Depending on what you read and where you read it, IWWIWWIWI is either generational or a tech driven societal shift, but either way, it’s a...
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  • Breaking News On Social Media
    Breaking News On Social Media
    Here in Sydney, we’ve just been through a big week, major event & news-wise. How I consumed this news and how I tried to understand what was going on made me think about the reliability of news sources on social...
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