Facebook is not restricted to only connecting with family and friends. If you arm yourself with sufficient knowledge, it has the very real potential to take your business to the next level.
Facebook is an excellent platform which provides you with the opportunity to connect with over 750 million registered users who have similar interests. Put simply, this means you can expect to reach out to potential customers and promote your brand.
As a business on Facebook, you can expect to
- Create an online community
- Engage the target audience
- Create awareness about products and services
- Promote business-related content
Here are some ways how Facebook can you help you achieve your business goals.
Drives Traffic to Your Website
Pages have no restrictions on driving Facebook traffic to websites. Redirecting even a small portion of Facebook’s huge amount of daily traffic to your website could significantly improve the amount of qualified traffic on your site.
Turn your Facebook Fans into customers by your linking your Page to your website and customers into Fans inserting a widget on your website linking back to your Facebook Page.
Improves your SEO
Google, through its new Social Search feature, and other search and decision engines are now indexing content created on sites like Facebook, so your Facebook content has the potential to generate favourable search engine results for your business and brand.
By linking your Facebook Page to your website, you can leverage Social Search to drive even more Facebook traffic back to your site.
Engage with your community
A branded Fan Page where customers and other brand advocates can post to your Facebook Wall, share photos and video, ask and answer questions, and interact with you and other customers.
On the flip side, you can send messages to Fans all at once or target individuals or groups by country, state, city, gender, and even age range.
Using the Events App, you can even schedule special events or promotions and then send invitations to only those Fans who live in or near the town where the event is scheduled to take place.
All of this is free to use for any business or brand using Facebook.
You can significantly deepen your relationships with customers and ensure brand integrity by connecting with them in a social rather than a business setting and not selling.
Listen and observe
Each time a Fan interacts with your Page, positively or negatively, you are presented with a wealth of information.
Encourage discussions to gather valuable market data and ideas on how to improve your business.
Allows you to keep pace with the competition free of charge
Still not convinced a Fan Page is worth setting up? Then consider the competition. If only one of your competitors launches a successful Facebook Page, that competitor can corner the market on Facebook and build a following long before you do.
Stake your FREE claim early to establish your business as the industry leader before the competition has a chance.
What’s one goal Facebook has helped your business achieve?
Facebook is the most visited site on the web and has over 11 million active users in Australia. On average users spend 12 hours each month on Facebook, have 130 friends and are connected to about 80 pages.
Our Facebook Strategy for Business course will help you create integrated strategies that reach this audience and help you maximise the potential of the medium.
For more information and to register for our one-day course, click here.